Habit was created with a simple idea in mind: getting dressed should feel easy, confident, and true to who you are. Founded in South Boston, Habit is a women-owned boutique built on a love of personal style and thoughtfully chosen pieces. Every item in the shop is hand-selected with real life in mind—pieces that feel comfortable, flattering, and effortless, whether you’re heading to work, out to dinner, or running around on the weekend. I started Habit to create the kind of store I always wanted to shop in: welcoming, approachable, and filled with pieces you can actually wear again and again. I believe style shouldn’t feel intimidating or overcomplicated—it should feel natural, fun, and personal. At Habit, you’ll find women’s clothing, accessories, jewelry, and gifts that mix everyday wearability with a little something special. Whether you’re shopping online or stopping by our South Boston boutique, my goal is for you to leave feeling confident, comfortable, and excited about what you’re wearing. 
Thank you for supporting a small, local business. — The Habit Team